The question of 3-D is a very straightforward one, I never meet anybody who actually likes the format, and it’s always a source of great concern to me when you’re charging a higher price for something that nobody seems to really say they have any great love for. It’s up to the audience to tell us how they want to watch the movies. More people go see these films in 2-D, and so it’s difficult data to interpret. And I certainly don’t want to shoot in a format just to charge people a higher ticket price.
— Christopher Nolan (via milleniumfalconpunch)